PixelYourSite Blog: Custom Data Not Being Displayed
Struggling with custom data showing as “removed” in Facebook? This guide explains what it means and how to keep your ad tracking effective.
The message “Your parameters and referring URL are displayed as removed” in Facebook’s Events Manager is confusing many marketers and website owners. When you track custom events or parameters, instead of seeing the data in Events Manager, you encounter this warning. This can make it hard to know if your custom tracking is working or if it’s affecting your campaigns.
Because detailed event and parameter data are not visible here, you might worry about whether your ads can still use this information for custom audiences and conversions.
Uncertainty about how this change impacts your campaigns can make you hesitant to use more advanced tracking. However, there are clear solutions to keep your ad performance strong.
How PixelYourSite Solves the Custom Data Display Issue
PixelYourSite clarifies that while custom data isn’t shown in Events Manager, it continues to function for audience building, lookalike generation, and custom conversions. Your campaigns remain unaffected as the data is processed in the backend.
Its tracking plugins help you reliably set up Facebook Pixel events and parameters for both standard and custom actions on your site, ensuring no data is lost during collection.
PixelYourSite also guides you to use Facebook Analytics where your custom data is available—under Activities and Events Debugging—making detailed reporting possible even when not shown in Events Manager.
Creating custom conversions from your tracked events is easy, allowing you to use those conversions as ad objectives or for more refined reporting in Ads Manager.
Ultimately, PixelYourSite makes advanced Facebook tracking accessible and helps users understand where and how to access useful reporting, even when certain data is hidden in Events Manager.
PixelYourSite’s Pros
PixelYourSite supports both beginners and advanced marketers by simplifying Facebook Pixel setup and management. The interface is practical and easy to navigate.
It ensures your custom events and parameters are sent to Facebook correctly, so you can continue building audiences and tracking conversions effectively even if some data isn’t visible in Events Manager.
PixelYourSite’s Cons
The main downside is the confusion caused by Facebook’s user interface, which PixelYourSite cannot control directly. Some users might still find it unsettling not to see data for custom events in real time.
Additionally, full data verification requires switching to Facebook Analytics, which may be unfamiliar to users relying solely on Events Manager for insights.
Verdict: Should You Worry About the “Removed” Message?
PixelYourSite demonstrates you don’t need to worry. While the “removed” message inside Facebook’s Events Manager seems alarming, rest assured that custom events and parameters are still tracked and can be used for conversions, audiences, and analytics.
By using PixelYourSite and familiarizing yourself with Facebook Analytics, you can confidently continue sophisticated tracking—knowing your marketing insights and campaign targeting will not be compromised.